Bella Hadid proves she’s ‘not afraid to indulge’ as she tucks into a Magnum ice cream in high fashion collaboration with Alexander Wang
It’s not often that the fashion world overlaps with food – but Bella Hadid is here to tell us to, ‘take pleasure seriously’.
The stunning model has been unveiled as the new face of the latest high fashion collaboration between Magnum ice creams and designer Alexander Wang.
Fronting a humorous short film for the campaign, Bella, 21, tells fans she’s ‘not afraid to indulge’ as she tucks into one of the rich chocolate ice creams in front of the lens.
She said: ‘I appreciate the pleasures in life and am not afraid to indulge in between the chaotic pace of modelling.’
As such, Bella’s campaign challenges the ‘stereotypically serious’ fashion film.
During a photoshoot with friend and fashion designer Wang, Bella teeters off to grab an ice cream.
And when she decides to keep the treat in front of the camera, their playful sides come out.