Death of Club 18-30? Thomas Cook ‘calls time on the brand it has owned for 20 years’ as millennials opt for ‘ego travel’ rather than a cheap week of sun, sex and alcohol
Club 18-30 – a brand known for cheap holidays full of sun, sex and ridiculous amounts of alcohol – could soon be coming to an end.
Specialising in trips to Malia, Ayia Napa or Magaluf, the brand operated with the fitting slogan of: ‘It’s go big or go home and only the legendary will do’.
At its peak the company was sending around 100,000 people abroad every year and even generated a cult TV series.
Yet millennials today favour holidays that show them in a better light on social media – with passed out drunk photos no longer the look they are going for.
Thomas Cook is reportedly thinking of selling the brand it has owned since 1998 and is said to be ‘exploring options’.
The high street tour operator is reacting to a change in the type of vacation young people desire – with most now wanting a holiday good enough to share on sites such as Instagram.
More than half of 18 to 25 year-olds say social media plays a factor when picking a hotel, a report published by the tour operator earlier this month claimed. They call it ‘ego travel’.
If the brand is closed it would put an end to more than 50 years of the organisation, which started in 1965, when 580 youngsters were taken to Spain’s Costa Brava.