Business owners have always been problem solvers. That’s what the free market is designed to do — allow innovative thinkers to create change for others by solving problems. We, as entrepreneurs, are problem solvers and creative thinkers. To see success in business, we must be good at a few core skills. We must be good at solving a specific problem for a specific type of person. We must be good at finding the right people and managing those people. And we must be good at solving the problems that arise in our businesses from the chaos that the world brings.
We all know that even with the perfect plan, we still run into problems. It’s how we deal with those problems that dictate the end results in our business. The human mind has evolved to create more comfort for us. We’ve designed houses, cities, supply chains and much more to solve problems and also create more safety and security in an uncertain world. It’s in the crafting of these types of environments that we create a better world for ourselves, and, ironically, a worse one at the same time.
The problem with being too comfortable
The more comfort we create for ourselves, the more we crave that comfort and allow that comfort to coddle us and lure us into relaxing our pursuit of betterment. Many of us tell ourselves the story that if we just have the Peloton, that tonal or that home gym set up, we’ll work out more.
The hard truth is that once we get those things that we tell ourselves will create a successful routine for us, many of us stay the same. Now we just have a new living room ornament and a reminder of the failed promises that we’ve made to ourselves every day. We tell ourselves, “Tomorrow, I’ll use it.” And then another day goes by, and it’s unused.
